Fluxus Fashion

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fluxus comes to australia

Another international fashion label which has just launched in Australia is Fluxus. From the US, the brand is described as “avant-garde basics including tops, dresses, jackets and pants, while combining various fabrics, washes, geometric prints, metallic stitching and asymmetrical cuts. “

Fluxus takes its name from one of the most radical and experimental art movements of the 60’s which involved an international network of artists, composers and designers noted for blending different artistic media and discipline and who rejected the traditional notion of art at the time and claimed that “everything is art.”

The term Fluxus (originally taken from a Latin word) literally means “to flow” – an attitude and lifestyle that is prevalent in the label’s sophisticated and modern designs.

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Celebrating the relationship between everyday life and art while blending and connecting different artistic media, the brand aims to truly embody the ‘Fluxus’ spirit – intermingling different philosophies, cultures, languages and experiences with fashion as the main focus.

While only being a newcomer to Australia, Fluxus already has over 50 proud stockists across Australia to date and Zak Lewski, Australasian Distributor of Fluxus believes there is no reason why the label can’t be as successful here as it has been overseas.

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“I’m thrilled to finally be launching Fluxus in Australia – it’s such a distinctive label. Fluxus finds a way to fly in the face of convention – like the artists on which the label bases its name – but does so without alienating the average person just looking for a great t-shirt. It’s an exciting combination,” said Ben.

Fluxus has established a strong celebrity following in the U.S. which includes a number of fashion’s opinion leaders including Sienna Miller, Heidi Klum, and Hillary Duff all of whom have recently donned the label’s fresh designs.

fluxus fashion

Having enjoyed such incredible success overseas, Fluxus now hopes to capture the imagination and appeal to all Australian’s who recognise that fashion is as unique as the people who wear it.
Fluxus is uncomplicated yet unique and an extension of the individual.